Alfrun™ | Casual Soft Tote Bag

Name: Alfrun™ | Casual Soft Tote Bag
Brand: Lana New York
SKU: AUS-1135
Price: 84.95 USD
Availability: InStock

$421.00 $84.95 Save 80%

Color — Black

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Low in stock – 2 left

30-day return policy

NOTE: This item is one of our best-selling products. If you can still add the products to your shopping cart, it means they are still in stock.

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Alfrun™ | The bag that follows you in your steps

Imagine a bag that not only carries your belongings but also your style – all without compromise. Alfrun™ is designed for women on the go who want both comfort, elegance, and functionality in one.

With its soft material, spacious interior, and effortless style, Alfrun™ is the perfect companion. Whether you're heading to work, a city outing, or a weekend getaway – this bag adapts to you and your pace. Sleek, smart, and above all: made to simplify your everyday life.

Why women choose Alfrun™:

Soft & flexible shape – easy to carry, looks luxurious
Practical space – enough room for the essentials, without being bulky
Timeless design – fits all outfits and occasions
Discreet details – that add the finishing touch
Created for everyday life – from errands to travel

That's why you shop safely at FjordFashion:

Free shipping throughout Norway
60-day return policy – shop with confidence
Customer service 24/7
Secure payment with Klarna or card

A farewell full of gratitude!

After many unforgettable years of building Lana New York with love, passion, and a deep admiration for fashion, the time has come for me Karin to say goodbye. John and I have decided to step into retirement, closing a beautiful chapter that has meant the world to us.

Creating this brand has been a dream come true. From our very first collection to the latest seasonal trends, every piece was made with care, inspired by the energy of New York and designed to help women express their unique beauty and individuality.

As we prepare to close this chapter, we are holding one final thank you — our farewell sale. Everything must go, and we are offering 50% off across the entire collection. Pieces are selling out fast, so if there’s something you’ve had your eye on, now is the perfect time.

To all of you who supported us along the way: thank you for believing in our vision and for making Lana New York part of your lives. We’ll miss this deeply, but we leave with full hearts and lasting memories.

With love,

Karin (and John)

Lana New York

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See what our customers have to say!

★★★★★
I wrote an e-mail and received a reply the same day. It was a very good experience.
Camilla
Texas, US

★★★★★
What a service, doubted at first but this really surprised me!
Karen
Florida, US

★★★★★
They helped me change my order without any problems.
Mette
Ohio, US

★★★★★
Communication was good and there were no problems with delivery.
Karina
New Jersey, US

Frequently Asked Questions

Yes, all orders are delivered quickly and free of charge.

Yes, you can return your order within 30 days of receipt, provided the product has not been used, is in its original packaging and is in the same condition as when you received it.

Yes, you can pay securely. We use secure and encrypted payment systems to protect your information. We accept all major payment methods, including credit cards and all methods listed on our product pages. All transactions are processed securely to ensure that your information is always protected.

Because we want to process orders as quickly as possible, you must request changes/cancellations within 15 minutes of placing the order. After this time, orders are automatically processed in our system and requests made after this time will be rejected. Upon receipt, you may return your order for a full refund.